Ashley Phillips

Check out examples of my writing samples and PR work below!

Sample Press Release


Headline: Richmond University announces appointment of new communications professor

Subhead: From corporate PR to headhunting, Richmond’s newest professor has industry insight students need

RICHMOND, September 20, 2016 –  CEO and founder of SPELL Communications, Laura Petty, has been appointed as the newest professor to Richmond, The American International University In London’s, Kensington campus. Starting on Tuesday, September 20th, Petty will be instructing a postgraduate course in public relations practice and an undergraduate course in corporate communications simultaneously.

Petty is a former Corporate PR professional turned specialist communications matchmaker and has over 10 years’ experience in the PR industry, including lecturing experience in Public Relations and Advertising at the University of Westminster. Petty, a Canadian native, has previously worked with Huntsworth, Grayling, UNICEF and Sermelo – obtaining extensive experience in corporate and crisis communications. While Petty expects to lecture at Richmond “indefinitely,” she’ll concurrently continue working on SPELL Communications and as a recruitment headhunter at BoldMove.

Regarding Richmond’s Faculty, University President John Annette said:

“Our culturally diverse faculty bring their international training and experience into the classroom. In combination with the international outlook and intercultural backgrounds of our students, this means that the Richmond classroom is a dynamic space for fruitful debate.”

On her appointment and past experiences, Petty said:  

She chose Richmond for a multitude of reasons, including “the caliber of students, integrity of the program, integrity of some of the professors, the international base [the university provides] and class size.”

While Petty believes her best skills are “client relations and communications” she says she initially “fell into teaching.” “The first day I lectured at University of Westminster undergraduate program, I walked into the classroom in heels,” said Petty. “I’ve walked into board rooms with very serious men in suits, but I walked into this classroom and was shaking, I was terrified … but halfway through I fell in love,” Petty said.

“In PR you are always learning, that’s something that I love about Public Relations” explained Petty. “You learn about new subjects, new trends, new things on social media – whatever it might be you’re always learning.”

In regards to teaching, “there might be something that I say that will help [students] careers or give [students] ideas about what [they] actually want to do” said Petty. “That’s also why I like recruitment, it’s much more like a match making service, it’s who should fit with who.”

While continuing teaching, Petty someday aspires to undertake ‘The Elders’ an international non-governmental organization of public figures noted as elder statesmen, peace activists, and human rights advocates, who were brought together by Nelson Mandela in 2007, as a future client. The organization inspires Petty due to their “using what they know and not letting it go to waste,” while “making the world a bit better.”

Please find images of Laura Petty attached. For more information on Petty or Richmond University, email




Richmond is a private not-for-profit institution. At Richmond we provide education which encourages exploration of a wide range of subjects and programs. It is designed to allow the discovery of the connections between different academic areas such as literature, science, mathematics, writing, business, psychology and sociology. It is a broad based education, an ideal preparation for a range of careers. Learn more at:



Name:                      Ashley Phillips

Mobile:                   xxxxxxxxxxxxxx



SDI: Giant Food Media Advisory 2015


This is an example media advisory I wrote for Giant Food of Landovers Healthy Kids Summit in 2015:


Giant Food Hosts Healthy Kids Summit at Ripken Stadium

Panel of Local Health and Nutrition Experts Offer Healthy Ideas for Kids



Giant Food will host a panel of health and nutrition experts for its fifth annual Healthy Kids Summit on Saturday, July 25, 2015 at 9:15 a.m. at Ripken Stadium in Aberdeen, Md. Panelist will discuss the current childhood obesity problem including tips for attendees on nutrition, fitness and sports, and balanced lifestyle habits for getting and staying fit and healthy.


Giant aims to help families in the communities it serves to foster health awareness and reinforce positive eating habits in children. As a long-time advocate for childhood health, Giant offers the help of in-store nutritionists and resources like Passport to Nutrition, a fun, interactive program that provides the necessary tools to educate kids about nutrition and living healthy lifestyles both at home and at school. Through the Healthy Kids Summit, Giant is able to open up lines of communication and information about nutrition and leading a healthy lifestyle.                           


Saturday, July 25, 2015 

9:15 a.m. – 10:00 a.m.                             


John Gaeta, Certified Personal Trainer, The Arena Club

Karen Olsen, Food and Nutrition Dietitian, Harford County Public Schools

Lisa Coleman, In-Store Nutritionist, Giant Food



Cal Sr.’s Yard, Ripken Stadium

3rd Base Dugout

873 Long Drive

6340 York Road

Aberdeen, Maryland 21001


MEDIA NOTE:      Media interested in attending the Healthy Kids Summit must contact Leila Barzegar at (202) 314-0773 or by email at


About Giant Food of Landover, Md.

Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit


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SDI: Razia’s Ray of Hope Social Media Campaign 2015

Below is the #4ForHope social media campaign in July 2015. I produced this hashtag campaign and info-graphic to increase social awareness and traffic to increase campaign funding. This campaign did end up being successful.

You can see it on Razia’s page HERE.

Halpern: Bottle Green Pitch Image 2015

Below is an image I produced for Halpern (for their client Bottle Green) pitching to journalists that Bottle Green drinks went vegan!


Halpern: Bensons Email Pitch 2015

Below is an example email pitch I wrote for Bensons. 

Feature: Give your Valentine the gift of a perfect night’s sleep

Hi (insert name),

I hope you’re well.

Whilst Valentine’s Day might be the romantic day of the year, sharing a bed can often lead to romantic trouble, with duvet wars, snoring and bed-hogs all common problems for couples.
This year Bensons for Beds and the Sleep School have put together some top tips for couples on how to get a great night’s sleep together, ensuring that your readers love life doesn’t suffer as a result of poor slumber.

Please find the tips copied below – I thought they may be of interest for online or anything you have planned around Valentine’s Day?

In a bid to get the nation sleeping again, Bensons for Beds, the UK’s leading bed supplier, has teamed up with The Sleep School, founded by the UK’s leading sleep expert Dr. Guy Meadows, to create new data-driven resources to help all achieve a peaceful night’s sleep the natural way.

Do let me know if this is of interest or if you would like any further information.

Best wishes,


IST Graphic example 2014

Shown is an example graphic I produced for the College of IST’s Pinterest page. 1384e6ff8b95d84bc1b563b1d6b85527

IST: PSA 2014

Below is a public service announcement I wrote for Penn State’s College of IST. Their target audience were students who would be interested in IST’s Start-up Week. 


If you’re a student who’s interested in the possibilities that exist in innovation and entrepreneurship, IST Start-up Week is for you! Describing it as ‘Silicon Valley meets Happy Valley,’ The College of Information Science and Technology Start-up Week is connecting students with successful alumni and pioneers in the industry, while also providing a plethora of highly successful speakers and scholarship opportunities. In the past two years, this event has hosted speakers from high-profile companies such as Reddit, CareerBliss, Sincerely and Weebly, allowing them to share their stories of determination and inspiration with those in attendance. Starting on April 13th, the college will be hosting its annual Start-up Week activities in the Information Sciences and Technology building at University Park campus. For additional information, check us out online at

IST: Client Summary 2014

Below is a client summary I wrote for Penn State’s College of IST campaign book. It provides a brief overview of who the client is. 

Penn State’s College of Information Sciences and Technology provides its students with the opportunity to gain knowledge and experience in the world of science and technology. The college is molding its students to create new ways to perceive and evaluate the infinite opportunities of an ever-growing digital age. Founded in 1997 and formally opened in 2004, the college addressed the need perceived by the university and advisors from government and industry for educating students in the emerging field of technology. Since then, the college has ranked #1 in the United States among information technology degrees, according to the Best Colleges, and #5 in the Unites States among online graduate computer information technology programs, according to U.S. News, providing many opportunities for its 2,100 enrolled students. Over time, the college has continued to grow in size and academic options, providing its students with a growing variety of degree programs and majors. By enrolling in the College of Information Sciences and Technology, students add their diverse background and talents to the community and experience the close-knit association that exists within the college.


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